As Southern California’s premier Alfa Romeo dealership, K&S Alfa Romeo of San Diego is your go-to source for some of the most exclusive new and certified pre-owned vehicles in the world. Every Alfa Romeo car and SUV is inspired by the company’s long history of motorsports success, meaning each one provides a fantastic driving experience you can’t get anywhere else. That unique approach to motoring is then complemented by striking Italian designs inside and out, as well as first-class features and technologies. Needless to say, it pays to go to the experts when you’re shopping for an exclusive vehicle like an Alfa Romeo, and the K&S crew is waiting to meet your needs.
K&S Alfa Romeo had to pass a rigorous approval process to become an official Alfa Romeo franchise. You’ll notice the difference in how we do business since we have to meet a major multinational corporation's strict quality standards. Our technicians are factory-certified, too, so they can help keep your ride running smoothly after the sale is over. And all of our team members are committed to providing you with excellent customer service from the moment you first make contact with us — whether it’s online or in person.
Our Certified Pre-Owned (CPO) program is another key benefit you won’t get at non-franchise dealerships. These CPO vehicles represent some of the best used Alfa Romeos for sale in San Diego since they have lower prices than new ones but still meet the automaker’s own quality and low mileage criteria. In fact, the key factor in lowering the cost of a pre-owned Alfa Romeo is pure depreciation, not necessarily the vehicle’s condition. Trust, honesty, and respect also come standard with every vehicle we sell.
Alfa Romeo is a premium automaker that puts a sharp emphasis on not only keeping up with the latest trends but also setting them. As a result, both new and CPO Alfa Romeos can showcase industry-leading levels of driver assistance, infotainment technology, and sheer luxury. It’s features like these that will elevate your driving to a new dimension! (Note: Exact features vary by model and year.)
You can count on K&S Alfa Romeo for all the brand’s latest models, and our franchise status allows us to custom order models specifically configured to meet your personal preferences. We also offer a select range of Certified Pre-Owned choices that we think San Diego drivers will love. However, please remember that our inventory is constantly being updated to better appeal to shoppers and can change on a day-to-day basis. Just contact us if you have any questions about a specific Alfa Romeo, new or pre-owned.
Founded in Italy in 1910 as simply “ALFA” — which is an acronym for "Anonima Lombarda Fabbrica Automobili — the company added “Romeo” to its name when Italian entrepreneur Nicolai Romeo took the reins in 1915. Romeo’s leadership set the stage for the company’s motorsports success, which included an important victory in the 1923 Targa Florio endurance race. But winning on the track didn’t translate into a winning sales record, and the brand went through a long period of financial uncertainty while still gaining attention for models like the 1966 Alfa Romeo Spider that had a starring role in the movie “The Graduate.” Twenty years later, another Italian automaker, Fiat, stepped in to purchase Alfa Romeo and prepare it for a modern-day renaissance. During this time, the brand left the U.S. market but returned in 2008 and continues to earn praise for its performance-focused premium cars and SUVs today.